Blackjack Travel Retail
Posted : admin On 4/6/2022UK. Dior has partnered with Blackjack Promotions to highlight the fragrance brand’s Christmas gift personalisation service at Heathrow Airport.
On 13 December, the Dior Christmas Choir, featuring nine singers and a pianist, entertained travellers boarding the Heathrow Express at London’s Paddington Station. Blackjack ambassadors – all wearing Dior lipstick – handed out invitations to two of the brand’s Heathrow gift initiatives.
Spreading Christmas cheer: The Dior Christmas Choir entertains passengers boarding the Heathow Express while (below) Blackjack ambassadors highlight the brand’s festive services at Heathrow Airport
UK staffing and travel-retail specialist Blackjack Promotions is to launch in the Middle East and North Africa following an agreement between parent company OmniServ and the Lakhraim Business Group. OmniServ, the European subsidiary of American aviation facility and service provider Air Serv and Zain Capital, part of the Lakhraim Business Group. Travel retail specialist Blackjack Promotions has expanded its UK operations to London Luton Airport, giving it coverage of 16 airports in this country. Blackjack provides specialist customer-facing sales teams and brand ambassadors across a number of travel retail categories, including beauty, liquor, luxury and confectionary. Blackjack Promotions is the UK’s leading provider of specialist staffing solutions for travel retail and airport-related staffing (see picture) and a major provider of experiential solutions for specialist travel retail. Its has four core service: travel retail; customer service; experiential; and logistics. Blackjack Promotions has revealed details of a new travel retail training programme to educate brand ambassadors on how to offer service and advice to passengers with accessibility and disability challenges. The travel retail staffing and experiential agency has announced the new programme to coincide with tomorrow’s Purple Tuesday (12 November).
Passengers to Terminals 3 and 5 were invited to the Dior Customer Engraving Workshop where fragrance bottles can be personalised with a name, date or special thought.
Dior also encouraged travellers to all Heathrow terminals to take up a Dior Art of Gifting offer with gift boxes including an embroidered couture patch and a complimentary Dior Greet Card.
Blackjack Promotions Account Manager Neda Lofti said: “We’ll be helping Dior to spread Christmas cheer across Paddington Station, while also making Heathrow Express passengers aware of the two wonderful personalisation services the iconic brand is offering those considering giving Dior gifts.”
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Adding a personal touch: Dior is offering an engraving workshop at the Heathrow T3 and T5 stores
Dior Senior Area Manager UK Travel Retail Nicolas Evrard commented: “We want to help our customers give our wonderful fragrances in a unique and personal way this Christmas to make their gifts even more special.
“Working with Blackjack, our Christmas Choir will get Heathrow travellers in the Christmas spirit at Paddington Station, while providing some great gift inspiration through our personalisation services at the airport.”
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