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Williams Interactive, better known as WMS, is a major player in the world of online slots. WMS is the high-quality creator of innovative software that generates great online, mobile and tablet slots games. Play 100's of WMS Slots online for free at Vegas Slots and win big with games like Zeus, Elvis, Jumpin' Jalapenos and Raging Rhino. No Signup Required!

WMS Gaming is a manufacturer of slot machines, video lottery terminals and software to help casinos manage their gaming operations. It also offers online and mobile games. The company is based in Chicago, Illinois. WMS is a subsidiary of WMS Industries, which became a wholly owned subsidiary of Scientific Games Corporation in 2013.

WMS entered the reel-spinning slot machine market in 1994, and in 1996, it introduced its first hit casino slot machine, Reel 'em In, a 'multi-line, multi-coin secondary bonus' video slot machine. It followed this with a number of similar games like Jackpot Party, Boom and Filthy Rich. By 2001, it introduced its Monopoly-themed series of 'participation' slots. Since then, WMS Gaming has continued to obtain licenses to manufacture gaming machines using several additional famous brands. The company continues to sell gaming machines and to market its participation games.

History[edit]

WMS Gaming is a subsidiary of WMS Industries, whose roots date back to the 1943 founding of Williams Manufacturing Company. Over the last decades of the 20th century, Williams produced popular pinball machines and video arcade games. By 1996, WMS had transferred its video game library to its video game subsidiary, Midway Games, which it took public and finally spun off in the late 1990s.^[1] With the rapid decline of the arcade industry in the 1990s, the company's pinball business became unprofitable, and WMS sold off the pinball line in 2000.^[2]

Meanwhile, in 1991, WMS created a new division, Williams Gaming, to enter the gaming and state video lottery markets, developing and releasing its first video lottery terminals for the Oregon market in 1992. Williams Gaming entered the reel-spinning slot machine market in 1994, but the company's video gaming roots ultimately would prove to be its strength when, in 1996, it introduced its first hit casino slot machine, Reel 'em In, a 'multi-line, multi-coin secondary bonus' video slot machine. WMS followed this with a number of similar successful games like Jackpot Party, Boom and Filthy Rich. During the 1990s, the gaming industry grew as additional states permitted casino gambling and video lottery games, and as Native American tribes built gaming casinos. The division was incorporated as WMS Gaming in 1999 and has since focused exclusively on the manufacture, sale, leasing, licensing and management of gaming machines.^[3][4]

In 2001, a glitch was uncovered in the company's software that allowed players to earn credits on some machines without paying for them.^[5] The industry leader IGT also sued WMS for patent infringement related to its reel-spinning games, winning a judgment that required WMS to limit the flexibility of its line of reel-spinning games. WMS Gaming's new video operating platform, CPU-NXT, debuted in 2003. It employed a faster, more open architecture that took advantage of the economies of scale enjoyed by Intel and other PC component vendors. The slot machine platform is based on the Linux operating system, initially ran on an Intel Pentium III processor and was the first to use flash memory rather than erasable programmable read only memory.^[3][6][7]

By 2001, WMS introduced its very successful Monopoly-themed series of 'participation' slots, which the company licenses or leases to casinos, instead of selling the games to the casinos. The company's subsequent participation games have included machines based on well-known entertainment-related brands as Men in Black, Hollywood Squares, The Wizard of Oz, Star Trek, The Lord of the Rings and Clue. Some of these games are networked within casinos and even between multiple casinos so that players have a chance to win large jackpots based on the number of machines in the network. These branded games proved popular with players and profitable for WMS, as the net licensing revenues and lease fees generated by each game have exceeded the profit margins of its games for sale.^[8][9][10] The company's revenues grew to a high of $783.3million in 2011, but they decreased to $689.7million in 2012.^[11]

WMS Gaming's parent, WMS Industries, merged with Scientific Games in October 2013, becoming a wholly owned subsidiary of Scientific Games. Scientific Games paid $1.5 billion for WMS, and WMS shareholders received $26.00 per share. At the time of the merger, the company's stock ceased trading on the New York Stock Exchange.^[11][12]

Products, technology, business[edit]

WMS Gaming's products have helped to move the industry trend away from generic mechanical slot machines and toward games that incorporate familiar intellectual properties and more creative ways to pay off. For more than a century beginning in the late 1800s, mechanical slot machine reels employed limited themes: card suits, horseshoes, bells and stars, varieties of fruit, black bars and the Liberty Bell.^[6] WMS's 1996 video slot machine Reel 'em In, introduced multi-line and multi-coin secondary bonus pay-outs. Later, the company's licensed themes, beginning with Monopoly, helped to greatly expand its sales and profits.^[13]

Some of WMS Gaming's product designs reflect the changing demographics of its industry. Younger players raised on video games often seek more challenging experiences, both physical and mental, than do women age 55 to 65 – the traditional audience for slot machines. Accordingly, some of the company's machines incorporate surround sound, flat-panel display screens and animated, full-color images.^[14]

The company also manufactures the G+ series of video reel slots, the Community Gaming family of interconnected slots, as well as mechanical reels, poker games, and video lottery terminals.^[10] WMS began to offer online gaming in 2010 to persons over 18 years old in the UK^[15] and in 2011 in the US at www.jackpotparty.com.^[10] In 2012, WMS partnered with Large Animal Games to incorporate several of WMS's slot machine games into a cruise ship-themed Facebook game application titled 'Lucky Cruise'. By playing games and enlisting Facebook friends' help, players can accumulate 'lucky charms' (instead of money). The game play is similar to playing a slot machine but includes a 'light strategy component'.^[16][17]

In 2012, after experiencing a decline in revenues from the contracting casino market, the company introduced gaming on mobile devices and focused its efforts on expanding its online game offerings. For casinos, it introduced My Poker video poker games.^[11]

WMS Gaming technologies include:

• Transmissive Reels gaming platform, which employs video animation that is displayed around, over and seemingly interactively with mechanical reels. The technology is based on the CPU-NXT2 operating platform.^[18]
• Operating platforms. CPU-NXT2 operating platform, which incorporates an Intel Pentium IV class processor, up to 2 gigabytes of random access memory, an ATI 3-D graphics chip-set, and a 40 gigabyte hard disk drive, is used in most of the games.^[10] The CPU-NXT3 operating platform was introduced in 2012 for participation games and new cabinets.^[11]
• Cabinets: The Bluebird2 gaming cabinet, which includes a dual 22-inch wide screen, high-definition displays, Bose speakers, and an illuminated printer and bill acceptor, was introduced in 2008.^[19] The Blade and Gamefield xD cabinets were introduced in 2013.^[11]

Approximately 70% of WMS's revenues are derived from U.S. customers.^[9] Its corporate office and manufacturing facilities are in Las Vegas, Nevada. It has other development, sales and field services offices across the United States and international development and distribution facilities located in Argentina, Australia, Austria, Canada, China, India, Mexico, the Netherlands, South Africa, Spain and the United Kingdom^[10] and an online gaming center in Belgium.^[11]

References[edit]

1. ^Midway Games Form S-3 filed with the SEC and dated on November 27, 2001
2. ^Form 10-K Annual Report for the Fiscal Year Ended June 30, 2001, WMS Industries Inc., accessed May 9, 2012
3. ^ ^abHughlett, Mike (November 19, 2006). 'WMS places bets on new slot technology: Server-based gaming, arcadelike machines may spur sales jackpot'. Chicago Tribune. Retrieved 2009-05-27.
4. ^'WMS Corporate Profile'. Retrieved 2009-05-27.
5. ^Yamanouchi, Kelly. 'Slot glitch offers cheater payoff', Chicago Tribune, May 1, 2001, accessed September 8, 2013
6. ^ ^abEisenberg, Bart (January 2004). 'The New 'One-Arm Bandits' Today's slot machines are built like PCs, programmed like video games'. Software Design. Gijutsu-Hyohron Co., Ltd. Retrieved 2009-05-28.
7. ^'WMS Industries Inc. 10K filing'. United States Security and Exchange Commission. September 11, 2006. Retrieved 2009-05-27.
8. ^WMS Annual Report for Fiscal 2008 filed with the Securities and Exchange Commission on August 28, 2008
9. ^ ^abWMS Annual Report for Fiscal 2010 (ending June 30, 2010) filed with the Securities and Exchange Commission on August 26, 2010
10. ^ ^abcdeAnnual Report for Fiscal 2011, WMS Annual Reports, WMS Investor Relations pages, September 29, 2011
11. ^ ^abcdef'WMS Annual Report for Fiscal 2013', (ending June 30, 2013) filed with the Securities and Exchange Commission on August 29, 2013
12. ^'News release: Scientific Games Completes Acquisition of WMS'Archived 2014-01-17 at Archive.today, Scientific Games Corporation, October 18, 2013
13. ^'WMS Reports Quarterly Record $0.41 Diluted Earnings Per Share for Fiscal 2009 Second Quarter'. Business Wire. April 21, 2009. Retrieved 2009-05-28.
14. ^Rivlin, Gary (December 10, 2007). 'Slot Machines for the Young and Active'. New York Times. Retrieved 2009-05-28.
15. ^WMS Quarterly Report for the period ended December 31, 2010, filed with the Securities and Exchange Commission on February 9, 2011
16. ^'Lucky Cruise Launched on Facebook as First Social Game Collaboration Between Large Animal Games And WMS Gaming', WMS Gaming, Reuters, February 14, 2012
17. ^Green, Marian. 'A matter of persistence…', Casino Journal.com, June 1, 2012
18. ^'WMS Launches Premium, For-Sale, Multi-Game Gaming Machine on Popular Transmissive Reels Platform'. WMS press release. October 7, 2008. Retrieved 2009-05-28.
19. ^'WMS Wins Four Awards for Player-Focused Products in Casino Journal's Top 20 Most Innovative Gaming Technology Products Awards for 2008'. WMS press release. April 16, 2009. Retrieved 2009-05-28.

External links[edit]

WMS Industries produces many of the amazing new slots you will find on casino floors.

These include iconic games such as Willy Wonka slots, 007-themed titles and Lock it Link games.

This company became part of Scientific Games in 2012, along with Shuffle Master and Bally. Together, they have produced hundreds of slots over the years, and many of them you can now enjoy at online casinos in regulated states.

WMS has come a long way since its early ventures into coin-operated arcade games. We share more about the history of this company here.

If you read further, you will learn how to get the best from WMS’ slots, whether you play them live or online. You will find out more about the unique reel setups and themes, the most popular slot games and which titles are available at online casinos.

Play WMS slot machines at online casinos

Free to play WMS slot games online

What makes the WMS slots stand out?

When you walk into any brick-and-mortar casino, you will see a lot of the WMS slots in prime positions. Examples include the wrap-around effect of some Willy Wonka slots or the big screens that slope for the newest 007-inspired titles.

WMS is a pioneer of unusual reel configurations. These include the double-reel setup of Spartacus, Gladiator, Rome and Lil Red slots under the “colossal reels” banner. Others, like the Elvis-themed slots, have different sizes of reels on each side of the screen.

Filler symbols on many of the WMS slots are shiny gem-like playing card suits. Along with the higher-paying symbols, these often come in long strips (known as stacks) on the reels. Your bigger wins on the WMS slots (other than progressive jackpots) happen when you cover the entire screen with the same symbols.

To say that WMS has driven innovation in slot game design over the years would be an understatement. This company is at the forefront of slot design, by coming up with multiple new concepts that other slot makers then follow.

Popular live slots from WMS

Willy Wonka

Based on the 1971 movie Willy Wonka & the Chocolate Factory starring Gene Wilder, this theme of casino slots made an impact in more ways than one.

There are plenty of ideas from this film: The chocolate factory for bonus rounds, Oompa Loompas for base game features and everlasting gobstoppers to trigger the big money subgames.

There are four Willy Wonka slots. The latest two (Pure Imagination and World of Wonka) introduced wider screens. These wrap around you as you sit at the slot, giving an immersive feel. Add an upper screen and dreamy, surreal graphics and the songs from the movie and you will see why Wonka-themed slots are a must-play.

These WMS slots are not yet available online.

007 slots

Each of the James Bond-inspired slots is based on classic films. Again, WMS has not only used the theme; it has innovated the media experience.

Two of the 007-themed slots have giant screens that slope away, with an upper screen for different bonus features.

One includes a Casino Royale theme, which features a chip collection (with elements of hold and spin), plus casino-themed bonus games. The Live and Let Die-themed slot includes voodoo imagery and stars Roger Moore. Sharks and underwater bombs make the free spins more interesting.

Goldfinger takes a different angle. It is a mechanical James Bond slot with a bonus wheel and electronics overlaid on physical symbols.

Monopoly slots from WMS

Several slot makers have games based on the iconic Monopoly board games, including IGT. None are as spectacular or complex as the WMS Industries’ range. These games star Rich Uncle Moneybags (also called Mr. Monopoly), his dog and the familiar playing pieces.

Some have board game bonus rounds and others have collection elements involving houses and hotels. Look out for Monopoly slots with huge progressive jackpots and several games you can enjoy online.

Other themed live slots from WMS

The Willy Wonka– and 007-themed slots are great examples of how WMS produces iconic casino slots. These offerings are just the tip of the iceberg when it comes to its slots.

Here are some of the other slot games you can enjoy during your next casino visit:

• Lock it Link: This theme has an innovative twist on hold and spin bonus. You link symbols together and get bigger prizes or jackpots as they “lock.” Titles include Lock it Link Nightlife and Piggy Bankin’ (where you aim to get the biggest possible piggy bank).
• Heidi’s Bier Haus: This old theme is available at online and live casinos. The live game recently got at an upgrade that includes a wheel bonus, “prost” mode (for extra wild reels) and progressive jackpots. Look out for a brand-new Heidi & Hannah version.
• Zeus: These come from the classic catalog of WMS and still holds up today. There are five versions of Zeus, and the newest, Zeus III, includes a cone-shaped reel setup. All have multiple wild symbols and free spins.
• Kronos Unleashed: Another new game is proved hugely popular. Big screens and a hold-and-spin style bonus game with “power-up” symbols make these games an immersive experience. In addition to Kronos, there is now a Zeus version and one based on the mythical Medusa.

There are even more TV tie-ins to add to this slot list:

• Simpsons
• Mad Men
• Seinfeld
• National Lampoon
• Star Trek
• The Flintstones

Where to play online slots from WMS?

If you live in a state with regulated online casinos, you can enjoy WMS slots online. Many will work on both desktop computers and via mobile casino apps. The list of states with regulated online casinos is expanding, and currently includes:

Many casinos in these states offer no deposit welcome bonuses. These are smaller bonuses that you receive simply for signing up. You can check out some of the excellent online slots from WMS and perhaps build a casino bankroll without needing to deposit your money.

If you enjoy online slots, then look out for matched welcome bonuses, loyalty schemes and regular promotions at online casinos in regulated states.

Which slots by WMS are available online?

When you compared WMS to Aristocrat and other slot makers, you will find a more significant percentage of its games have already become available online. These include some more recent games like Kronos Unleashed and Heidi’s Bier Haus, as well as many classics.

Here are some highlights of the WMS slots you can already find at online casinos:

• Alice & the Mad Tea Party
• Bruce Lee (including the original and the newer Dragon’s Tale)
• Cluedo Spinning Detectives
• Crystal Forest
• Dancing in Rio
• Monopoly (including Epic Monopoly II, Mega Movers and Once Around Deluxe)
• Kiss: Shout it Out Loud
• Lil Red
• Lock it Link Nightlife
• Nemo’s Voyage
• OMG! Kittens (and the puppies variation)
• Reel ‘em In
• Spartacus (including Call to Arms and Gladiator of Rome)
• Star Trek Red Alert
• Tetris Super Jackpots
• Viking Vanguard
• Wizard of Oz (including the original, Emerald City, Ruby Slippers and the Cheshire Cat)
• Wonder Woman Bullets and Bracelets
• Zeus (including the original, Zeus II, Zeus III, Zeus 1000 and Zeus God of Thunder)

With new WMS titles appearing online all the time, it is certainly worth keeping an eye on the mobile casinos in your state.

History of WMS Industries

Few slot makers have a history as long and as varied as WMS Industries. This company got its start in 1943. They were initially known as Williams Manufacturing Co. and was founded by Harry Williams in Enterprise, NV. Originally, this company made pinball machines.

Its first venture into electronic games involved coin-operated arcade games. Williams was behind the hugely popular Defender game in the 1980s, along with titles including Robotron.

WMS first entered the slot machine market in 1994. It came after acquiring rival Bally (which was a spinoff four years later).

In 2013, WMS was bought out by Scientific Games, the biggest slot-maker worldwide. Other brands in SG include Bally, IGT and Shuffle Master.

WMS still operates as a separate division within SG, producing many of the most innovative and iconic modern casino slots.

Final thoughts on WMS slots

Even if you were not familiar with WMS as a company, you would probably have enjoyed many of their casino slots.

These include some of the most popular games of recent years, as well as many casino classics. Popular newer titles include Simpsons-themed slots, Willy Wonka titles and the excellent 007-inspired series. When you add in hundreds of other games, many with movie and music tie-ins, you recognize a lot of titles.

You can now enjoy WMS slots at online casinos. These are currently available for real-money play in states with regulations. You can enjoy slot gameplay on your desktop computer (via web browser-based casinos) and mobile devices.

If you play slots online, remember to compare the casino bonuses available. You will find plenty of no-deposit deals that give you a shot at winning big on a WMS slot without risk.

WMS FAQ

Are progressive jackpots available on WMS slots?

Yes, many of the WMS slots have big progressive jackpots. Examples include the newest Willy Wonka slots, which have $1 million+ jackpots in some live casinos. The most common formats for WMS jackpots are grand, major, minor and mini formats.

On single machines, grand jackpots start in the $10K range and increase until won. Minor and mini are often non-progressive jackpot bonuses. These are fixed, changing depending on your denomination.

Can I play WMS slots on my iPhone or Android smartphone?

Yes, many slots are now specially adapted for smartphone play.

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In regulated states, you will be able to download casino apps. These include the geolocation technology that is necessary to prove you are inside state lines for real-money slot play. Many casino apps include a selection of slots.

Classic games with simple reel setups work well on iPhones and Android devices. You might find your screen to be too small to get the best from some of the newer and more graphically detailed slots.

Are any of the WMS slots available to try out for free?

Yes, you will be able to play WMS-created slots indemo mode at many online casinos.

These are available for players outside of the regulated states at some sites. While your play-money balance isn’t saved between sessions, it gives you a chance to check out the different games and bonus features before your next casino visit.

Can I get casino bonuses to play WMS slots?

Yes, all casinos offer new player bonuses, and these are ideal for slot play.

Bonuses you can use to enjoy the WMS slots include no-deposit bonuses, matched bonuses (these are 100% of your initial deposit), cash back on first deposit losses and loyalty/point collection deals.

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Before you take a bonus, read the terms and conditions. You will find significant differences in the amount of play necessary to clear your bonus.

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Is it legal to play the WMS slots online?

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In the US, four states currently have legalized online casinos. More states are expected to legalize online casinos in the future. If you are in a state that does not regulate online casinos, then an alternative is to check out sweepstakes casino sites. These are legal, though the slots are custom-built and not WMS titles.